BETTER FRÜH x COMMERCIAL​

​​Better Früh is a humorous Christmas spec-ad, initially conceptualized by director/producer Florian Linke from Filmminute and myself. Our goal was to strip down the commercial narrative, infusing it with humor while crafting a gritty, moody visual style that delivers an unexpected twist on the typical Christmas commercial. As the cinematographer/DoP, working with the Atlas Mercury 1.5x anamorphic lenses was an absolute joy, especially with all the practical light sources we incorporated, adding layers of texture and sparkle to the visuals. Shot on an ARRI Alexa Mini LF with Atlas Mercury 1.5x anamorphic lenses.