Name: EDEKA x Silvester auf Ruhige – Commercial | Cinematography by Peter Heinrichs
Uploaded: 2026-01-21T00:00:00+01:00
Duration: 60 s
Channel: Peter Heinrichs
Description: 60-second commercial for EDEKA x Silvester auf Ruhige. Cinematography by Peter Heinrichs, a Cologne- and Brussels-based Director of Photography specialising in commercials and branded content.

EDEKA x SILVESTER AUF RUHIGE x COMMERCIAL

EDEKA x Silvester auf Ruhige is a commercial built as a wild rewind through the year’s most well-known memes, all melting into one chaotic film fever dream. Directed by Paul Sommerhalter and produced by Filmdudes. The zoom was used very intentionally, jumping in and out between characters and moments, constantly shifting focus and energy.

Shot on ARRI Alexa Mini LF, primarily using a Rickshaw Dolly and EasyRig, with the Angénieux EZ-2 and 1/4 Glimmerglass.

director Paul Sommerhalter cinematographer Peter Heinrichs production Filmdudes

gaffer Yannick Frotz 1 A.C Vinh Vu 2 A.C Jona Nickel rickshaw Theo Schneidereit

executive producer Felix Bröker producer Thomas Erhardts Casting Justus Pachel

editing Paul Sommerhalter sounddesign Emil Dellert 3D/VFX Marcel Syguala