NIKE x TENNISPOINT x TV COMMERCIAL

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This Nike x Tennispoint 20-second TV commercial was shot in a custom-built studio setup, designed by "Fine Lines", inside a real warehouse. The concept was to blend real tennis elements with surreal, imaginative dimensions, enhancing the apparel’s design. As the commercial cinematographer/DoP, I had the great circumstance to use mix-lighting, proportions, and movement to emphasize the versatility and style of the new collection. Shot on a RED Komodo paired with a vintage Angenieux Zoom, which added beautiful edge distortion, soft focus roll-off, and organic flare, giving the visuals a matching texture. Directed by Moritz Janknecht.